Custom Design

With Custom Designs there are no limits to your design! From custom watercolors, calligraphy, and hand lettering, to metallic foil, letterpress printing, hand made paper, custom die cut shapes and more. You may not know exactly what you want, but we'll work together to put together all the elements to get you to your perfect design.

You are not charged by the hour or per proof or for samples of materials as we believe that you shouldn't worry about making edits or asking to see something a different way.

When pricing custom designs, there is a flat design fee for the projected design work which is added to the base price of your invitations (which is determined by layout, printing method, treatments, paper, etc). The design fee is determined by quantity and what custom artwork we need to create and typically ranges between $700-$4000 which is added onto the final cost of the invitations.

Check out some of the standard formats below to get an idea of pricing for some of the most popular form your custom design may take. Don't hesitate to contact me with details about what you're imagining so I can send along some preliminary pricing!

Typical Price Range

The cost of Custom Projects is determined by pricing out the physical elements (The number of cards, envelopes, addressing etc, as well as any printing, production, and paper upgrades. Then we determine the custom design fees, which cover the time spent creating any of your custom design elements. To give you a general range, We find most custom clients spend a total of $2000-$4000 on Save the dates and $3500-$7000 on their invitations. Please note, that regardless of quantities, if you go the Custom Design route, the minimum price for any set of save the dates is $2000, and $3500 for invitations.

SEMI-CUSTOM design

A Semi-Custom Design starts with design elements that Wouldn't it be Lovely has already created. We start with existing design elements, artwork and font layouts and find the combination that is the perfect fit for you. The big differentiation between Custom and Semi-Custom is that we are not creating new paintings, or illustrations for a semi-custom design.

See our list of venues and locations we have already painted for past clients here. Please note, we create new artwork contstantly, so we may have painted items not on this list

Semi-custom designs are heavily customizable, you can change wording, papers, envelope, ribbon or belly band materials, paper colors and text colors, you can add or change insert cards and layouts. You can add or remove treatments like foil depending on your budget. You can change the format (see below for more format and layout options).

Typically, is no design fee for personalized designs unless you need less than 70 sets. We do have certain upgrades available in semi-custom that do incur smaller design fees.

If you like parts from one design and pieces from another we can often mix and match to make a perfect design for you. Combining & editing different designs may incur a minimal design fee to cover the additional time and attention to detail that requires. Any design that requires new watercolor art or illustrations falls into the custom design category & will incur custom design fees.

Contact us with all the details about what you'd like your design to be so we can send along some preliminary pricing.

Typical Price Range

We find that most semi-custom clients spend a total of $1000-$2000 on their save the dates and $2500-$4000 on their invitations depending on quantities and any optional upgrades they've selected. Due to the personal attention given to every design and current demand, the minimum price for any set of invitations or save the dates (regardless of quantity) is $1000 for save the dates and $2500 for invitations.

Digital/ Flat Printing:

This is WIBLs standard printing method. Digital printing is a flat print, and can be done in any matte color- this is how we print all the lovely watercolors and other details on many of the designs you see on the website. We work with professional grade printing presses to insure the very best quality!

Blind Debossing:

Blind debossing is the same process and price as foil press but without any color. Blind debossing allows us to create an impression pressed into the paper for a tactile feel. Text can be tough to read for some of your guests in this printing method, but is especially lovely for design details like borders, greenery and custom illustrations.

Handmade Paper with Natural Deckled Edge

This is a handmade cotton paper option with a natural deckled (rough) edge. Handmade paper can be created in a variety of colors, sizes and paper weights. Due to the irregular and handmade quality of this paper, it can only be done with foil or letterpress printing.

Double Thick Papers for Digital Printing

If you love that SUPER heavy feel to your invitations but also want the watercolor designs with various color options. This is the way to go. They are available in weights anywhere between 180lbs to 270lbs. If you’re looking for an extra p[op of color, these papers can also have a painted edge detail. These papers are available in shades of white, off-white and cream.