Pricing Options
At Wouldn't it be Lovely, it's important to us that everything be as straightforward as possible while still giving you unlimited options so that you end up with a design you love and pricing that you can understand! When it comes to design and pricing, you have two routes, custom or personalized. A custom design means we're creating something completely new and unique just for you. A personalized design means we're starting with an existing design you've seen on the website but personalizing it to make it a perfect fit for you and your wedding. Read on for more details about your options and costs.
TYPICAL PRICE RANGE
To give you some ballpark pricing, a set of 100 save the dates typically runs between $500 and $3000 depending on the design, materials and addressing, with the most popular options typically coming in between $1000 and $2000 total. A set of 100 invitations typically runs between $1000 and $5000 depending on the design, materials and addressing, with the most popular options coming in between $2000 and $4000. Though we are happy to work on any size wedding, even if you only need 20 invitations, due to the personal attention given to every design and current demand, the minimum price for any set of invitations or save the dates (regardless of quantity) is $500 for save the dates and $1000 for invitations.
Custom Design
With Custom Designs there are no limits to your design! From custom watercolors, calligraphy, and hand lettering, to metallic foil, letterpress printing, hand made paper, custom die cut shapes and more. You may not know exactly what you want, but we'll work together to put together all the elements to get you to your perfect design.
You are not charged by the hour or per proof or for samples of materials as we believe that you shouldn't worry about making edits or asking to see something a different way.
When pricing custom designs, there is a flat design fee for the projected design work which is added to the base price of your invitations (which is determined by layout, printing method, treatments, paper, etc). The design fee is determined by quantity and style and typically ranges between $300 and $1500 which is added onto the final cost of the invitations.
Check out some of the standard formats below to get an idea of pricing for some of the most popular form your custom design may take. Don't hesitate to contact me with details about what you're imagining so I can send along some preliminary pricing!
Personalized design
A Personalized Design starts with a design that Wouldn't it be Lovely has already created. We start with an existing design and then change elements to make it the perfect fit for you.
The general design language, artwork and fonts stay the same, but personalized designs are still heavily customizable, you can change wording, papers, envelope or belly band materials, paper colors and text colors, you can add or change insert cards and layouts. You can add or remove treatments like foil depending on your budget. You can change the format (see below for more format and layout options).
There is no design fee for personalized designs unless you need less than 70 sets.
If you like parts from one design and pieces from another we can often mix and match to make a perfect design for you. Combining multiple designs does incur a minimal design fee to cover the additional time and finesse that combining different designs takes. Any design that requires new watercolor art or illustrations falls into the custom design category & will incur custom design fees.
Contact me with all the details about what you'd like your design to be so I can send along some preliminary pricing.
Pricing for Most popular layouts
Below is pricing for some of the most popular design layouts. Click on the image for more details about what's included. If you're having a custom design made, these are some great pricing guidelines in addition to the flat design fee. If you're personalizing an existing design, most designs can be formatted to fit any of the layouts below and the various cards and surfaces of the different layouts can be used to suit your event and design needs. Full assembly is included in the price so all you need to do is seal, stamp and send them! Please note that specialty treatments and materials like metallic foil, matte foil, letterpress blind embossing, white ink printing, specialty materials and specialty papers are an additional cost which is determined by the quantity needed.
Postcard: $4: Includes a double sided 5x7" postcard on heavy 112lb glossy or 200lb matte paper. *postage not included*
Stacked: $9: Includes Invite, Reception or Details Card, RSVP Postcard, Belly Band or Tie & Outer Envelope. *Postage not included*
Save the Date with Envelope: $4.50: Includes a one sided 5x7" save the date card digitally printed on heavy 120lb paper with outer envelope. *Postage not included*
Pocket Sleave: $9: Includes Invite, Reception Card, RSVP Postcard in a pocket sleeve with outer envelope. *Postage not included*
Penny Saver: $8: Includes Invite, RSVP Postcard, Belly Band or Tie & Outer Envelope. *Postage not included*
Fold Out With Pocket: $10: fits A7 envelope when folded, design is printed directly on heavy 120lb paper with pocket. Information can be printed on any "page" and includes one RSVP postcard insert and outer envelope. *Postage not included*
Fold Out With Tear-Off RSVP: $8.50: When folded, fits A6 envelope, all once piece, printed directly on heavy 120lb paper with a perforated line to create a tear off RSVP postcard. You can print information on any "page", standard layout is a cover, invitation, rsvp, and reception/details. *Postage not included*
Enclosure: $10: Includes enclosure with pocket to hold the Invitation, Reception Card and RSVP postcard. Enclosure is "sealed" with a sticker, tie or a belly bandand and includes outer envelope. *Postage not included*
PRINTING:
WIBL works with three primary printing methods. Flat/Digital printing, Letterpress and Foil press. Digital printing is the printing method included in all the base pricing. Letterpress and Foil are added treatments and are charged per piece they are added to and are priced by quantity and per piece. Treatments can be combined but you are charged for each individual treatment if you do so.
Digital/ Flat Printing:
This is WIBLs standard printing method. Digital printing is a flat print, and can be done in any matte color- this is how we print all the lovely watercolors and other details on many of the designs you see on the website. We work with professional grade printing presses to insure the very best quality!
White Flat Printing:
We can print white ink on darker colored papers, this is most often done on envelopes for addressing, but can also be used on invitations. The colors and paper weights can be a bit more limited with this option and this cannot be mixed with standard digital printing. This is also a flat digital print, meaning it’s not raised off of, or imprinted into the paper. This treatment is priced by quantity
Letterpress:
Letterpress is a classic and timeless printing method using ink in matte colors done in those old-school style printing presses. We can color match to any color. Letterpress is pressed into the paper so you can feel the impression of your text and design when you run your fingers over it. It’s an ink based process using a die we make of your design. Each piece is pressed individually and it’s a classic and lovely look. Pricing for letterpress is dependent on quantities and number of colors and priced per piece you add it to.
Foil Press: Foil press is a very similar process to letterpress but allows you to have metallic and shiny finishes. Foil is also done in a large press machine, the foil transfered with heat, using a custom die made of your design to press the foil onto the paper. There is a large variety of metallic and shiny color options to choose from, the most common being gold, silver and rose gold. Foil is pressed into the paper so you can feel the impression when you run your fingers over it. Pricing for letterpress is dependent on quantities and priced per piece you add it to
Blind Debossing:
Blind debossing is the same process and price as foil press but without any color. Blind debossing allows us to create an impression pressed into the paper for a tactile feel. Text can be tough to read for some of your guests in this printing method, but is especially lovely for design details like borders, greenery and custom illustrations..
PAPERS
The standard WIBL paper is a 120lb eggshell finish soft white or cream paper- If you want a different colored paper in that weight range, most will be the same price and will incur no additional cost, colored papers can be more limited in their weight and finish options. There are lots of other great upgrades available as well if you want to do something extra special, lux or unique! Pricing is dependent on quantities and design, so please inquire if you’re interested!
Double Thick Papers For Letterpress & Foil:
This is a VERY heavy paper option between 196-220lb (depending on the color). It’s basically as thick as cardboard but with a soft cotton finish. Colors are typically more limited with these options but still come in a variety of finishes and colors
Handmade Paper with Natural Deckled Edge:
This is a handmade cotton paper option with a natural deckled (rough) edge. Handmade paper can be created in a variety of colors, sizes and paper weights. Due to the irregular and handmade quality of this paper, it can only be done with foil or letterpress printing.
Machine Deckled Edge:
This is a GREAT option if you want that natural edge without the premium cost, we can do it on any style and color of paper and with any printing method. This look is created by machine that essentially eats the edges of your paper in a consistent but natural looking way.
Double Thick Papers for Digital Printing:
If you love that SUPER heavy feel to your invitations but also want the watercolor designs with various color options. This is the way to go. They are available in weights anywhere between 180lbs to 270lbs. If you’re looking for an extra p[op of color, these papers can also have a painted edge detail. These papers are available in shades of white, off-white and cream.
Addressing Options
Addressing is the first thing your guests see of their save the date or wedding invitation, which is why we think it should all tie together! We offer a variety of options to fit any budget, see below for some examples and click on the image for more details about that process and style.
Invite Add Ons
WIBL wants to make your life as easy as possible, so we try to offer just about any upgrade, service, or add on you may need to complete your wedding invitation suite and make your planning process easier. Add ons include: Addressed Inner Envelopes, Custom Wax Seals, Vintage Postage, Stickers, and more. Optional services include: Send-Out Service, RSVP numbering, varied package inclusions (of only some of your guests are invited to different events etc) and much more! Please inquire about anything you may want to add on or a service you’re interested in!
DAY OF EXTRAS:
Custom design doesn't end with invitations! We can carry your custom or personalized design through all of your day of needs. Included but not limited to:
Programs, Place Cards and Escort cards, Menus, Table Numbers, Signage, Seating Charts, Marriage Contracts, Vow Art, Welcome Baskets, Stickers and More!
Wouldn't it be Lovely is based in Medway, Massachusetts, USA. Certain larger projects/constructions are restricted to the New England area, but most projects can be done remotely and shipped to clients all around the U.S. and abroad.